The Imprint is the latest work by MVRDV that makes an imprint on architecture: a tourism center made with 3D printing
by Maria Camilla Scalfi
MVRDV opens The Imprint, a tourism center near the airport of Seoul.
The Paradise City complex is composed of six buildings for recreation and entertainment, where the Dutch firm has designed an indoor theme park and a nightclub.
The facades have sinuous and at times irregular features, based on creative freedom provided by the total lack of windows, as requested by the client.
The aim is to create an attraction that establishes a dialogue with all its parts, a stylistic connection with the other four buildings.
The name ‘The Imprint’ reflects the fact that the 3800 facing panels in fiberglass and concrete have been made with 3D printing. The exteriors are painted white, with classical architectural forms, with the exception of the entrance that seems to be coated in gold, also making the structure visible from above. The building appears to be covered by a curtain that offers a glimpse of a passage with kaleidoscopic lights, leading to the nightclub.