A complete and innovative overhaul for the three monobrand franchise stores of DorelanBed, reinforcing the brand identity of Dorelan based on service and the culture of restful sleep, thanks to the high quality of Made in Italy. At every store consultants are available to find personalized solutions for all clients.


A total restyling for DorelanBed in Bolzano of Edi Donola and Michela Mottironi. New furnishings and lighting systems, in an area of 700 m2 on two levels, including a back office zone and a waiting room.


DorelanBed in Forlì of Patrick Rondoni has also gotten a new look, thanks to a dramatic chandelier over the entrance and new displays in the corporate hues of white and gray. 400 m2 of space on two levels, including 17 “try-out zones.”


At DorelanBed in Reggio Emilia, run by Massimo Moraghi, new displays and innovative layouts have been developed for a showroom of 120 m2, for a 360° shopping experience.