The first appointment was on Monday 19 October, with a prestigious premiere in a location connected with the world of contemporary art capable of expressing the innovative character of this automobile, with its fascinating image and avant-garde technology.

The new model of the automaker from Ingolstadt was presented in an exclusive for a limited group of guests at Fondazione Bisazza in Montecchio Maggiore (Vicenza), a large display space that contains a permanent collection, and hosts various exhibitions on contemporary design and architecture.

A synthesis of avant-garde technology and aesthetics, the new A4 has been completely revised in terms of technical features, once again setting the parameters of reference in its segment.

For this reason, the leitmotif of the important presentation, and the slogan of the advertising campaign, is Audi A4: progress is intense. Appeal, technology and functional quality are the key words of the model that for over 40 years has been a bestseller of the brand of the four rings, selling nearly 400,000 units in Italy alone.

With this new initiative that connects contemporary art, design and avant-garde technology, Audi approaches the places of excellence of our country.

In this perspective, the appointments for the debut of the A4 have been at Fabbriche Sandron, a rare example of industrial architecture in the heart of Palermo; MAXXI, the National Museum of Arts of the XXI century, in Rome; the unique spaces of HangarBicocca in Milan; Fondazione Sandretto Re Rebaudengo center for contemporary art in Turin.

Starting from the week of 9 November the public can discover the new A4 at the network of Audi dealerships.