In July, at Studio Urquiola in Milan, a BMW Design Roundtable took place, with the participation of Martina Starke, Head of BMW Brand Vision and BMW Brand Design, Patricia Urquiola, Architect & Interior Designer Studio Urquiola, and Ren Yee, Senior Architect at UNStudio.
The discussion moderated by Joseph Grima, artistic director of the Design Academy of Eindhoven, focused on the development of research regarding new technologies and the possibility of creating comfortable environments in the automotive sector.
The questions regarding the needs and desires of man are interpreted in automotive interiors, and more generally in the spaces people inhabit in an increasingly technological way.
The growing desire to create integrated contexts with a high level of comfort prompts designers and companies to construct complex functional systems in which technology and environment intersect. The mobility of the future, in constant evolution, involves disciplines like engineering of light and sound, transportation and materials.
Interior design and lifestyle are in fact part of the automotive system, and reflections of this type put BMW and its research & development division in the avant-garde.
UNStudio, with its UNSense department, responds in a crosswise manner with research on Empathic Environments.
