The prize ceremony at the Triennale di Milano for the 7th Milano Design Award rewarded the best displays and installations of Design Week in Milan.

Among the 40 candidates, the prize went to LG for S.F._Senses of the Future by Tokujin Yoshioka, for its way of engaging viewers and reconciling conceptual, technological and narrative aspects in a single project.


The prize was awarded by Cristina Tajani – councillor for Economic Development, Fashion and Design of the City of Milan – together with Luca Cipelletti, winner of the 2016 edition.


The prizes for the career, connected with the history of the FuoriSalone and assigned by the districts, went to Cappellini as a historic company in the sector, and to Tom Dixon for his work as a designer, with the prize bestowed by the Mayor of Milan, Giuseppe Sala.



The other winning projects:


-Milano Design Award 2017 Best Concept 

May I have your attention, please? | Marteen Baas by Lensvelt 

(Ventura Centrale / Via Ferrante Aporti 13)

For the immediacy and theatrical impact of the concept, for simple, entertaining enjoyment by all.


-Milano Design Award 2017 Best Technology 

Foundation | Formafantasma, Krizia 

(Via Daniele Manin 19)

For the use of technology applied to products to create a surprising installation design.


-Milano Design Award 2017 Best Storytelling 

Electronics Meets Crafts | Panasonic (GO ON and Panasonic Design & Shuichi Furumi) 

(Brera Design District / Via Brera 28)

For the capacity to translate the theme of the exhibition into a fluid story in which technology is hidden behind narration of the tradition of crafts.


-Milano Design Award 2017 Best Engagement by IED

New Spring | COS x Studio Swine 

(Via Pietro Mascagni 8)

For the ability to engage visitors in a very simple but also very emotional experience.


-Milano Design Award 2017 The Unicorn 

Superfollies | Nobody&co in collaboration with Studio Toogood 

(Porta Venezia In Design / Via Palestro 8)

For a project that opens up an unexpected perspective, creating a poetic relationship with the space.


-Milano Design Award 2017 Press Choice 

Foundation | Formafantasma, Krizia 

(Via Daniele Manin 19)



-Milano Design Award Lifetime Achievement for Designer: Tom Dixon 


-Milano Design Award Lifetime Achievement for Company: Cappellini