Light the People is a photographic project created by Cini&Nils to investigate the bonds created between people and Cuboluce, not a mere lamp but a true design object created in 1972 by Franco Bettonica and Mario Melocchi.

The participating personalities from various creative disciplines reveal, in black and white images, their own relationships with this timeless lamp.

Cini&Nils assigned the photographer Federico Villa the task of capturing these spontaneous and at times intimate relationships.