The design of the exhibition structure, done by the architect Asghar Firouzabadi with RPA, modeled on the shape of a carpet laden with every delight for the eyes and the palate and crossed by a tower of the wind, takes its cue from sofreh, the traditional fabric on which the courses are arranged at important banquets, and on which – in the reinterpretation for Expo – all the riches of the country are displayed.

The structure of the curved space of the Iran pavilion is supported by a skeleton of arches and pillars in steel sections, clad on the outside with Etfe, while the interior space is faced with a triangular pattern of wooden panels based on the design of Persian mosaics.

Again in this case, the decisive factor is light, underlining the identifying traits of the project thanks to impressive theatrical effects. Here the choice has gone to several lighting solutions produced by Linea Light Group, a leading company on the international scene for technical lighting products, systems and solutions.

Many of the products are from the i-Lèd line. Starting with Portik, an outdoor downlight that is the true protagonist of the pavilion, arrayed along the entire arch of the ceiling of the exhibition space; and then Pixar, the garden spotlight installed parallel to the columns that support the “open” side of the structure; followed by Dorian, Cob65 and Dave Pro, downlights installed in suspended panels that make up the “grid” above the restaurant area and the zone of shops.

Also from the i-Lèd line, the RGB LED Strips are placed along the open perimeter of the exhibition structure. Finally, Khono – from the Tràddel line – is used in the entrance garden to light the vegetation, while Circle Wave, from the Ma&De line, is a suspension fixture placed in the cinema space of the pavilion.