Hidden behind the broom closet of a restaurant recently opened in Udine, Mr. Simon is a cocktail bar open only to guests who have made a reservation by phone.

The latest project generated by the creativity of Visual Display, an agency specializing in retail design and brand identity, is conceived as the eclectic apartment of Mr. Simon, a botanical alchemist, passionate explorer and memorabilia collector, but most of all an expert mixologist.

The room seats only 25 people, while the marble counter features all kinds of ingredients and strange souvenirs.