Massimo Bottura, Ludovico Einaudi, Alessandro Mendini and Davide Oldani are the new Italian ambassadors of creative excellence

The chefs Massimo Bottura and Davide Oldani, the pianist and composer Ludovico Einaudi and the designer Alessandro Mendini, champions of Italian creativity in the fields of food, music and design, have been named Italian Ambassadors of creative excellence by Altagamma, thus officially becoming part of the Altagamma Honorary Council. The induction, moderated by Andrea Illy with the involvement of the Vice-Presidents Claudio Luti (Kartell), Laudomia Pucci (Emilio Pucci), Matteo Lunelli (Cantine Ferrari) and Armando Branchini, happened during the Third Altagamma Day held on Tuesday 6 May in Florence, with the Altagamma partners on hand in the splendid setting of Palazzo Feroni. The Altagamma Honorary Council is the organism that since 2002 brings together national and international companies and institutions that contribute to the promotion of Italian culture of excellence and the Italian lifestyle in the world.