By Max Zambelli with creative direction by Eleonore Cavalli, the new advertising campaign of Visionnaire is set a few kilometers away from Catania, on the slopes of Mt. Etna, a land rich in culture and nature, a cradle of Italian identity, inside a historic building reinterpreted by skillful architectural work in glass and Cor-ten.

Architecture and design form the backdrop of a story in which Bastian (design Mauro Lipparini), Opera (design Alessandro La Spada), Legend (design Fabio Bonfà), Green Life and Boulevard (design Maurizio Manzoni and Roberto Tapinassi) are the protagonists.


Many images and a video can be seen at