Ideal Standard opens Borsi9
Borsi9 is the new adventure of Ideal Standard. Not just a new showroom, but also a revolutionary way of making work more concrete, communicating and sharing professional expertise and quality, the main factors behind over 100 years of success of the company.
The new Borsi9 headquarters is located in a district of Milan that is going through a period of rapid change, wit a focus on creativity. The building is inserted in the complex that contains Domus Academy and NABA, two well-known design schools.
Ideal Standard has transformed the large spaces of the facility designed by Dante O. Benini & Partners Architects to create a place of relations and sharing of ideas. The goal is to encourage spontaneous interaction between different forms of professional and creative expertise, as an incentive for innovation.
The interior design by Michela Spinola, a partner of the architecture studio Well Made Factory, features a special showroom gallery in which to experience the offerings of Ideal Standard, a training lab area, design spaces and lounges where professionals from different sectors – architects, designers and installers – can gather and exchange views.