The Baglioni Hotels collection, an icon of luxury hospitality Made in Italy, presents the restyling of its boutique hotel in London, located in the heart of Kensington.


From the outset Baglioni Hotel London has marked a significant turning point in the image of the brand, through a new concept of less formal elegance and hospitality, though still based on sophisticated research on details and materials.

Baglioni Hotels recently asked the studio Rebosio+Spagnulo to rethink the design of the public areas on the ground floor: lobby, reception, bar and restaurant.

In terms of color, shades of gold, black and gray have been deployed in continuity with the previous image. Certain materials and finishes, however, are completely new, like the stained glass used for the wainscoting and ceilings, the stucco work with a scratched gold effect for the walls, the inserts in brushed brass and bronze in the floors and furnishings, the fabrics and leathers for the upholstered furniture.


The modifications are of particular interest in the bar and the Osteria 60 restaurant, whose menu includes the best of Italian classics, using seasonal ingredients in contemporary reinterpretations.

From a design standpoint, the decorative themes of the walls and the floor of the lobby also continue in these fully renovated spaces, bringing a natural sense of continuity to all the rooms on the level. The counter of the central bar, like the floor around it and the wall of mirrors, reproduces the image of a traditional Milanese trattoria from the 1950s, including the typical majolica facings.

Enveloping contemporary armchairs in the lounge area, positioned around the fireplace, alternate with more traditional chairs for the restaurant, while modern hanging lamps reference the large Venetian chandelier at the entrance.