The international architecture studio BIG (Bjarke Ingels Group), guided by Bjarke Ingels, has won an international competition to transform the historic San Pellegrino water bottling plant into a work of design that enhances the territory, improves quality of life and attracts tourists from all over the world.
“Today is the start of the project for the Factory that will represent our company’s image,” says Stefano Agostini, president and CEO of Gruppo Sanpellegrino. “The project by BIG is the best fit with the values of the brand and the commitment of the company: to move forward in the role of ambassadors of Made in Italy, narrating an extraordinary resource: mineral water.”
The project sets out to generate value and benefits for the local community, improving quality of life and work and increasing productivity, while reinforcing a spirit of belonging in a visionary, comfortable and gratifying setting.
“I am enthusiastic about this project with San Pellegrino,” says the architect Bjarke Ingels. “Our proposal does not change the visage of the existing factory, but attempts to bring out its identity: the new San Pellegrino Factory and the Experience Lab will appear in the natural environment just as mineral water arrives from a spring. With the aim of granting continuity between production and consumption, we have decided to eliminate the traditional separation between production lines and offices.”
For the completion of the San Pellegrino Flagship Factory, BIG will be a partner of the company for the next four years. The first priority is the construction of a bridge to connect the plant to the Zogno tunnel, followed by the construction of a multilevel parking facility for trucks.
Starting in 2019 the work will focus on the offices and the northern part of the factory, and construction will proceed with the San Pellegrino Experience Lab, a futuristic place where visitors can discover the value of mineral water and trace back through 30 years of history of this famous brand.