Snaidero celebrates 70 years of history

#Snaidero70 is a journey in time, through a series of initiatives in 2016: a commemorative exhibition inside the company, thanks to long and meticulous archival work that has brought to light images, words, drawings and testimony of the brand’s path, and at the same time, an amazing insight into the history of Italy.

But #70annidiSnaidero will also be a detailed project of digital communication, with special features, stories and interviews to highlight different eras in an itinerary that – to further confirm the modernity of the Snaidero brand – will exist in a multichannel context, embracing all the new social platforms, from Facebook to Instagram.

“The future of yesterday is the dynamic present of today,” says the President Edi Snaidero, “and this anniversary can be an opportunity to retrace the passages of our history, while looking towards future challenges at the same time. Ours is a company that has always been ahead of its time, dictating trends and styles, experimenting with materials and forms that are the strength and identity of our brand, recognized around the world for its authenticity, quality and distinctive character.”

Loft (design Michele Marcon) by Snaidero: a new kitchen for 2015 with a strong metropolitan identity, expression of the latest “urban” trends

Spazio Vivo (design Virgilio Forchiassin) by Snaidero: a kitchen from 1968 on view, among other places, at MoMA New York, and shown last year at the exhibition of the Triennale di Milano “Arts & Foods.” Spazio Vivo was the first project in the history of kitchens to have an island at the center of the room