P.r.o.g.arch_design – the all-women studio of architecture and design –starts its crowdfunding campaign for the project Street Architecture for People.
The idea is to create a mobile design and architecture studio.
Until 30 September 2016 at the platform Produzione dal Basso you can chip in to support p.r.o.g.arch_design.
Following the trend of mobile shops, p.r.o.g.arch_design will be the first traveling studio of architecture and design in Italy, with an Ape Piaggio.
When parked, the Apecar will open up to form a true studio with tables, chairs, computers and monitors, and space to welcome clients.
The four architects will drive around Rome in an attempt to bring color and easy access, getting people involved in architecture and design.
The Piaggio Ape will move through the streets of the city, and will be easy to find in real time thanks to a smartphone app.
The idea of moving from neighborhood to neighborhood, in squares and markets, will give people a chance – during a lunch break, a stroll, or while shopping – to ask for advice on architecture, on design lamps, the best showrooms, or questions of restoration and renovation.
In the future p.r.o.g.arch_design wants to take the idea to other cities, and construct a network with other architects who share the desire to experiment and to reach out to people.