Official launch of The Dedica Anthology, the new brand in the sector of luxury hôtellerie.
The Dedica Anthology addresses a challenging historical moment in the evolution of the world of hospitality, with the aim of reinterpreting the luxury category, creating evocative locations featuring relaxing rituals for international guests.
With its headquarters in Milan and a portfolio of seven historic properties in Italy and Europe, the brand combines a strong sense of place, the heritage from the past, with a curated and contemporary attitude, intuitively focused on the guest experience.
The Dedica Anthology is composed of: Palazzo Naiadi in Rome, Palazzo Matteotti in Milan, Grand Hotel dei Dogi in Venice, New York Palace in Budapest Carlo IV in Prague, Palazzo Gaddi in Florence and Hotel Plaza in Nice, as well as Hotel Bellini in Venice, owned by the brand.
The name Dedica represents the art of caring of a hotel created for its guests. An Anthology is a collection of unique stories, reflecting the individual character of each property.
The Dedica Anthology has initiated an important process, with solid financial backing, and an ambitious plan of renewal and growth. Over the next 30 months the group will invest a substantial budget for the restyling of the properties, including modern, refined interior design, restoration and technological updating. Hotel Plaza in Nice and Palazzo Gaddi in Florence are now in the restoration phase, and will be ready to welcome guests at the start of 2020.
The brand helmed by CEO Stephen Alden, internationally renowned as a visionary hotelier, relies on a new management team of qualified professionals.
For the official debut Dedica Reading, the brand’s magazine, was presented. The publication narrates the interesting stories of the hotels, and their harmony of a classic context and contemporary design.
In the spring of 2019 the creation of a Dedica Design Studio in Milan will lead to the definition of the interior design concept of the hotels, while Dedica for the Arts provides a platform of supervision for the restoration of the Renaissance palace of the Dedica Anthology in Florence, including the paintings and frescos by the school of Luca Giordano.