After the world premiere at the Geneva Motor Show 2015, international press presentation of the new special series Panda K-Way® based on collaboration between Fiat and the casual and fashion rainwear brand par excellence. The two brands have points in common and are famous around the world for their classic, contemporary, technological, functional, colorful and intelligent products. For example? The new Panda K-Way®, the first product to bear the signature of these two international trademarks.
The location selected for the press conference was La Pelota di Milano, a conservatively restored, eclectic, multifunctional space located in the most fashionable district of the city. An original catwalk was set up, as for a fashion show, to parade the new Fiat Panda version that is reaching dealerships now, first in Italy and then on other European markets.
In Italy the open house will be on 13 and 14 June to introduce the public to an extraordinary offer for the new Panda K-Way®: in this initial launch phase, in fact, thanks to the contribution of the brand and the Fiat sales network, the version with a gasoline 1.2 engine, 69 HP, has a promotional price of just 9950 euros, including climate control, radio, longitudinal bars and “VISIBAG®”.
Designed above all for dynamic clients who love urban style, the Panda K-Way® offers 20 color combinations, confirming the model’s natural talent for maximum personalization. Customers can choose from one of six tones for the bodywork – blue, white, black, red, yellow and orange – combined with mirror housings and hubcaps in four colors: yellow, orange, blue and titanium.