Lavazza revises the image of the historic Caffè Paradiso in the Gardens of the Venice Biennale

When you get off the vaporetto at the Giardini della Biennale stop, the first thing you see is the building that contains the Paradiso cafe and restaurant, a gathering place for lovers of architecture and art in a truly unique setting.

Lavazza has updated the image of the historic Caffè Paradiso through a restoration project assigned to the architect Cino Zucchi and the designer Elena Salmistraro.

The new counter is like a kaleidoscope that reflects everyday activities, and the palette of materials combines contemporary forms with references to the traditional techniques of Venetian crafts to generate unexpected resonances, from the ground glass mirrors to the Harlequin costume.

The history of Lavazza coffee is narrated in the graphic work of Elena Salmistraro, in perfect tune with the project by Cino Zucchi. The diamonds of the Harlequin create background patterns that accompany the graphics, based on the division of the coffee plant into all its forms and parts.

I nuovi soggetti diventano protagonisti e, come a teatro, danno vita allo spettacolo immaginario del paradiso del caffè, una sorta di nuovo eden.


gallery gallery
Francesca Lavazza, Elena Salmistra e Cino Zucchi