Albed was bent on finding a display space in a strategic position with high traffic, especially for consumers. The showroom is for the general public as well as design professionals.
The space has two levels, one on the street, with two large windows, and one in the basement, for an overall area of about 300 m2. The design was done by the architect Paolo Festa.
The first floor has double exposure, making it very luminous. Here it is possible to see a range of products: from the Vista wardrobe with the Dot sliding partition, to an artistic reworking of the Line bench, with a rustic surface made of an irregular section of a log.
On the lower level the artificial lighting creates an evocative visual path, thanks to particular installations made to measure for the space. Models on display include the Vista swivel version, Solo in in a niche and double-face version, and an overview of doors, including the one presented with a very new panel in StoneOak.
Continuous research on exclusive pieces, down to the smallest details, passion and professionalism have made Albed a success across its first 50 years of activity. The opening of this flagship store is an important step, bearing witness to the brand’s impressive growth.
During the FuoriSalone in Milan the company presented the space to its sales force and clients, from all over the world, with an event titled J’aDOORe Albed.
An expression that sums up the company’s aim of narrating its identity through design evolution, reflected in every corner of the display space, offering visitors a new perception of the door as object. Something that goes beyond the idea of a divider of space, an element of passage, a furnishing object.