At Via Virgilio 17 – Galleria Palacongressi, opening of the first Italian monobrand store of Arte Pura (di Fianco al Paradiso), the home collection brand founded in 2005 in Carpi.The 130 m2 store has two levels and aims at creating a ‘timeless’ place, suspended in a rarefied atmosphere dominated by the color white. For the concept of the Arte Pura Store Daniela Dallavalle, the artist-designer and owner of the brand, together with her husband Giuliano Cavaletti, has created an original way of using spaces, in which raw, humble and salvaged materials like iron, resin, glass and mortar play an artistic role. The store offers different products, from home fabrics to furnishingcomplements, leisurewear to art objects, combining natural linens and cottons with the elegance of embroidery, lace and Swarovski crystals.