The new Daytona showroom has opened at Via Alberico Albricci 9 in Milan, a few hundred meters from the cathedral. It is a place where every product tells a story of age-old crafts and fine workmanship, outstanding quality and noble style, for a cosmopolitan luxury that charismatically conveys a sense of the tradition of Made in Italy.
The opening is not just an important step forward for the brand, which has chosen Milan as a strategic location to reinforce its visibility. It is also an opportunity to celebrate the 50th anniversary of the Signorini & Coco group, in which Daytona is the trademark for luxury living collections.
In an area of 100 square meters on two levels, with large, luminous windows facing the street, the facility displays some of the bestsellers of the Tuscan brand, from the living and dining collections. Like the Alfred round table, accompanied by the Frida chair, or the famous Santa Cruz sofa matched with a Buddha Bar table and lit by Bamboo lamp