Ermenegildo Zegna has opened its latest Global Store in New York – at 4 West 57th Street, New York, NY 10019 – inside the Crown Building in Manhattan.
Designed by Peter Marino, the famous architect with a long-term working relationship with the brand, the new space is a tribute to the historic bond between Zegna and the American market.
The New York Global Store has an area of 660 square meters on three levels. The completely renovated facade is composed of metal threads that convey an image of weaving and come alive at night with LED lighting.
The concept of the store comes from the idea of creating a virtual journey through the world of Ermenegildo Zegna, also thanks to an innovative installation that will change during the course of the year, with a seasonal focus to bring together the window displays and the product settings inside the store.
The ground floor features the natural tones of pickled ash wood and blanched mahogany, with flooring in Vals stone with serpentine inserts. The mezzanine has pale hues, with wallpaper and granular plaster. These two levels are organized inside a wooden structure that accentuates the sense of aesthetic continuity. Furnishings include the Dezza 24 leather armchairs designed by Gio Ponti for Poltrona Frau in 1965.
The first floor is a luminous open space in matte teak and painted wood, with a mixture of furnishings modern and vintage furnishings. The Personalization Room, offering exclusive services of a master tailor, has an Italian retro bar and is decorated with historical photos. This level contains the work Zegna Liquid Touch (2012) by Emil Lukas and a selection of black and white images by Giovanni Caccamo.
The Italian brand is also presenting an exclusive capsule collection titled Taccuino, inspired by the notebooks where in the 1930s Ermenegildo Zegna jotted down ideas for the creation of fabrics and special workmanship, during his first trip to New York in 1938.