Fendi Casa opens at Via Montenapoleone 3, next to the Fendi boutique, conveying the idea of a single universe of elegance and craftsmanship, values that have linked the creations of Fendi Casa to the Roman fashion house since 1987.
The space of over 400 m2 on a single level is located inside Palazzo Carcassola-Grandi, a building dating back to the 16th century, where the interiors feature beautiful historic frescos and inlaid wooden ceilings.
An intimate, enveloping atmosphere permeates the spaces in which the Fendi Casa Contemporary Collection establishes a dialogue with the interiors, in an unexpected game of contrasts.
The materials blend with the furnishing complements and the surroundings: leather, bronze, stone, monolithic surfaces. Elegant contrasts also emerge in the range of colors, with constant tension between pale and dark hues. The natural colors of the floors and walls covered in precious wallpaper form a backdrop for the chromatic effects of works by Agostino Bonalumi.
The elegant inner courtyard of the Palazzo provides access to the store, tempting visitors to explore the sophisticated spaces of a contemporary, eclectic residence.
The short entrance corridor accessed from the main gate designed by the architect Gio Ponti immediately suggests the extraordinary savoir faire of Fendi thanks to the iconic Fur Tablets, the 13 panels in made-to-order fur that represent the results of in-depth research on the part of the Roman company’s artisans, who transfer the designs of Karl Lagerfeld into furs.
Three different living areas stand out for the clean, modern geometric design of the furnishings by Toan Nguyen. The new offerings, like the Soho Lite sofa and the Blixen armchair, are aptly combined with iconic pieces by Fendi Casa.
Inspired by the metal forms used by Fendi craftsmen to cut leather, the Velum lamps designed by Marco Costanzi give rise to contrasting effects of light and shadow.
The store also has a zone in the open air, furnished with pieces by Fendi Outdoor.