Located on Via Stanislavskogo, in a prestigious residential zone of the Russian capital, the new Florim flagship store is a modern, elegant space with a rectangular layout.
The open-plan structure displays all of the bestsellers of the group’s brands – Floor Gres, Cerim, Rex, Casa dolce casa – Casamood, Cedit and Florim stone – while also providing a flexible and functional place to work.
The interior concept – in stylistic continuity with the other showrooms – interprets the key concepts of the Florim Gallery at Fiorano Modenese thanks to the efforts of the in-house design division.
The outer design of the facility is by the Florim Solutions division, which specializes in complex architectural solutions.
The Florim flagship store in Moscow is a space of collaboration among design professionals, a venue for events, meetings, training programs, exhibitions and displays.