The historic high-end player in the furnishings sector, known for its tradition of fine cabinetmaking, has chosen Madison Avenue for its approach to the Big Apple.
Among the prestigious brands along the avenue, the name of Giorgetti stands out: a corner of Made in Italy on one of New York’s most important thoroughfares. Giorgetti enters the DDC Design Post showroom, considered not just a place for furnishings, but a true art gallery on 34th Street.
Fine materials clad high-quality furnishings, organized in orderly compositions to create small settings to enliven an area of about 300 m2. The neutral colors are typical of Giorgetti: tenuous hues for the five areas, displayed in a crossing of perspectives.
The use of natural tones for the walls, floors and textiles enhances the fine natural materials (wood, stone, leather, glass, fabrics) of the Giorgetti collections, based on in-depth research.
The evocative paths adapt to the soft play of lights, revealing zones concealed by elegant glazings. Living areas alternate with bedrooms, featuring objects marked by a timeless style.
The attractive showcases complete the high-quality panorama with unique, eclectic design pieces.
To conquer America, the Italian firm enters an exclusive context where iconic pieces and new offerings take form in domestic settings, staging an elegant, contemporary lifestyle: that of Giorgetti.
The store in New York is a place of design culture where architects, buyers, developers and private clients can get inspiration for the design of their homes and offices. A sort of “shop in shop” created as a highly recognizable place, where the Giorgetti signature is already perceptible in the atmosphere that brings out the beauty of the lines and materials of the items on display.