Chicago, a contemporary art fulcrum and cradle of the cultural avant-garde in the field of design, hosts the new flagship store of the American bath furnishings manufacturer Graff inside the prestigious Merchandise Mart.
The exclusive location opened in 1930 contains LuxeHome on the ground floor, the boutique par excellence of interior design that displays the most interesting pieces of worldwide furniture.
Art of the Bath – the concept created exclusively for Graff by Davide Oppizzi in collaboration with DCube Design at the latest Salone del Mobile – is the leitmotif of the flagship store, recreating the image of an art gallery in a modern key.
Almost a ‘nomadic museum’ that sets out to shift the perception of art into the field of international bath furnishings.
Behind the project, the passion of Emanuela Tavolini, Sales Director Europe, and Ziggy Kulig, CEO of Graff, for all the forms of classic and iconic art that originate in the past, and thanks to positive contaminations with the brand are reinterpreted in modern terms.