The facility on Corso Europa at the corner of Via Cavallotti – the largest of the group, with 1300 m2 on two levels and 15 shop windows – reflects the new retail concept developed by Vincent Van Duysen, where the brands Molteni&C and Dada establish a dialogue regarding the contemporary home.
The configuration of the spaces, the materials and the lighting (in collaboration with Flos and Artemide) have been intentionally designed to create an immersive, striking experience, presenting a new idea of the home based on balanced alternation of spaces and textural geometries.
The various architectural elements, like the wooden floors, the black oak wall panels and the volumes in warm gray tones, create a minimal but also welcoming atmosphere where the furnishings become the true protagonists.
The insertion of wooden beams on the ceiling, reflecting the material character of the floor, makes the separation between the living and dining areas less evident, producing an interior scheme marked by interconnected, continuous interactions.
The expansion of the facility on Corso Europa, previously devoted only to the brands Molteni&C and Vitra, and the purchase of the corner between Via Cavallotti and Corso Europa, complete the process of renewal of the distribution network implemented for several years now by Gruppo Molteni, leading to increasing interconnection between the Dada world of the kitchen and the domestic world of Molteni&C.