NikeLab ST18 is the new store offering the best Nike innovations, service and special experiences.
Designed to trigger unexpected discoveries, it displays a collection of Nike pinnacle products that represent a meeting point between sports and style.
Taking its inspiration from the solid design ethic of Nike production, the new NikeLab ST18 achieves the highest levels of performance with minimum environmental impact.
Arthur Huang, the founder of Miniwiz, specializes in giving new life to scrap materials and has worked with the Nike designers to create the display fixtures in recycled aluminium. The team has also created platforms made with Nike Grind, while the wall fixtures are made with recycled computer parts.
The structures and materials have a modular design, making them versatile and flexible for simplified use of space.
The fitting rooms have lighting with four different scenarios, so customers can have a correct impression of the footwear and garments at different times of day and in different weather conditions.
The basement level, with artificial skylights, features a hidden space to host special events.
The sporty character is conveyed by an intricate laser inlay motif on the oak boards of the existing, renovated floors. The design is based on an interpretation of data regarding the movements of a runner.
NikeLab ST18 will host works by creative talents from Milan. Martino Gamper has created twelve seats, eight stools and a central totem inside the store. The seats and the structure clearly express the style of the well-known designer, through the choice and use of colors and materials.
NikeLab ST18 will make its debut with the latest collaboration of NikeLab with the Italian sportswear brand Stone Island.