The London store on the very central New Bond Street, entirely created by the fashion designer and implemented by the architecture studio Claudio Pironi & Partners, has four levels for a total area of 420 square meters, combining all the main characteristics of the new minimalist concept of Philipp Plein, enhanced by marble and chandeliers in Murano glass. The spirit of Philipp Plein is perceptible as soon as you enter the store, thanks to the large skull studded with Crystallized Swarovski Elements and the precious marble staircase with its hexagonal plan.
The first two stores of the new Plein Sport brand have also been opened.
Facing the elegant Jardins des Tuileries on Rue de Rivoli, close to the Philipp Plein store, the new Plein Sport boutique in Paris is a true luxury gym. The store pays homage to force and strength with architectural solutions of great visual impact created by the studio CLS, like the LED floor and the neon installations on the raw cement walls, entitled Train like a Fighter and Home of the Strong. The iconic Plein Sport running cybermannequin dominates the window displays.
The store in Amsterdam has been opened in the prestigious P.C. Hooftsraat, facing the Philpp Plein boutique opened at the start of 2016. The space of 90 square meters has been completely designed by CLS, with a northern European look and the key elements of the visual guidelines of Plein Sport. The striking ‘running cybermannequin’ stands in the window, while the collections are displayed on true fitness equipment. The motto Today’s menu: Pain suggests an intense workout.