A completed updated image for the London showroom of Poliform: a space of about 800 m2, on three levels, facing King’s Road, in a zone of the city that contains famous fashion brands, design stores and trend-setting venues.

Designed by the architect Paolo Piva, the space was first opened in 2002, during London Design Week, and that same year it won the Best Showroom award.

The new project was officially presented in November, in an evening event with the participation of many guests: architects, designers, journalists, international clients. The new features of the showroom include finishes, materials and products.

The Mad collection, with the Mad Chair, Mad Queen, Mad King models, and the Mad coffee tables, designed by Marcel Wanders, was presented at the last Salone del Mobile. Other protagonists of the living area are the Wall System bookcase and the Bristol collection by Jean-Marie Massaud. For the bedroom zone, lots of space has been set aside for the Senzafine and Ubik wardrobe systems, which have been completely updated.

The London showroom is a space where furnishings are integrated with the architecture of the spaces, for an image of contemporary elegance that fully sums up the Poliform/Varenna style.