Poliformhas opened a new creative space for all the communication activities of the company. Organized like a small village, Poliform|lab is a place where ideas can freely circulate, generating creative contaminations between marketing, showroom, visual merchandising, photography and web design. This is the largest, most complete window on the world of Poliform, to allow employees, clients, architects and dealers to gain a clear overview of the essence of the company. Designed by Carlo Colombo, Poliform|lab is the seventh Poliform facility in the Brianza district. Built in keeping with strict environmental principles, the structure is in tune with its surroundings and is self-sufficient in terms of energy. A system of photovoltaic panels supplies all the energy required for the functioning of the building. The impressive space of 13,500 m2 features glass dividers to encourage communication among the various departments, becoming a gathering place for interior designers, marketing managers and web designers. The showroom, with an area of 3300 m2, designed by Chicco Bestettiin collaboration with the Poliform Project Department, is the nucleus for all the activities, built with the same logic of an open space, conceived as a showcase for rotating product displays. The facility also includes the Poliform Café, an exclusive restaurant-café. www.poliformlab.it.