The Italian design brand presents a traveling pop-up store in Paul Smith shops, for the objects based on the collaboration with the magazine of images only edited by Maurizio Cattelan and Pierpaolo Ferrari.
Moving from location to location, after the kick-off in the London store on Floreal Street in April, the next stop is the Paul Smith store in Nottingham (1-22 June), followed by the shop in Leeds (1-22 July): at both stores, the firm will present the original and now famous collection of cups, plates, trays and objects for the kitchen, in colorful enameled tin, decorated with iconic images from the magazine.
Besides the first collection launched in 2013, in the Paul Smith stores Seletti will also present newer products that were introduced in April during Design Week in Milan. The wooden coffee tables and the collection of porcelain dishes add new segments to the Seletti Wears Toiletpaper family of objects, experimenting with the use of new materials but without altering the affordable, popular design mood.
Seletti Wears Toiletpaper has become one of the most interesting combinations of art and design, and today it is one of the most coveted and sold collections in art galleries and museums around the world, including MoMA New York and Palais de Tokyo in Paris.
The first road show in the UK is just the first piece of a puzzle aimed at engaging a wider public and increasingly the brand’s fame, also thanks to a very important partnership like that with Paul Smith.