The first flagship store of Woolrich in Milan is at Corso Venezia 3. The boutique, with an area of 700 square meters, has been designed by the Japanese studio Wonderwall of Masamichi Katayama and takes an approach of 360° engagement with shoppers.
After the Lounge Area, featuring a museum to retrace the history of the brand and to display historic garments and memories, next to the charging and coffee station, the furnishings mix a vintage look with contemporary lines in settings to reflect the two orientations of Woolrich: City and Outdoor.
The store is a place in which to spend time, using the lounge areas and the free wi-fi service.
The Custom Area permits personalization of purchases; the Extreme Weather Experience Room reaches a temperature of -20°C in the winter and +5°C in the summer, making it possible to test the performance of the clothing; the Green Area offers a selection of plants by Green Fingers.