Do you mean your way of conceiving the outdoors?

For us, the outdoors has always gone beyond the concept of a product to become a philosophy of life. My idea has always been that of an outdoor that transforms itself into a "room without walls", furnished with the same care reserved for the interiors with designer furniture, fine accessories and refined lighting, so I decided to to instill in outdoor products a nobility that was still unknown to him. To do this, we have relied on names of absolute prestige, addressing everyone the same recommendation: that the outdoor furniture have the design, quality and attention to detail of the indoor ones. From there, the different lines were born using various types of materials, alternating shapes, betting on the modularity of the sofas and the compatibility of styles. From teak to aluminum, from stoneware to marble, various materials at the service of creativity, thus giving life to a new concept where the outdoors finally had the status it deserves.

In a few weeks you will virtually inaugurate a futuristic headquarters. How did the need to move house in Talenti arise?

The new Talenti headquarters, in the greenest heart of Umbria, is the result of an ambitious recovery project of the former Federici pasta factory, a national reality of Italian pasta in the world until the early 2000s. The aim was to adapt the existing spaces to a new idea of ​​doing business. The entire project was in fact conceived to translate the company's mission into architecture and communicate its design approach, using the materials, such as metal and wood, that Talenti uses for its products, thus creating a coherent and versatile thread. Curated by engineer and architect Filippo Cagnotto of the Progetto Reb studio, it is a project that covers a total area of ​​80,000 square meters, of which about 20,000 are covered. The entire area consists of a logistics office, a 2,000 square meter showroom and an area dedicated to offices: all in the name of life in the open air with a focus on the well-being of those who work there. A distinctive element of the intervention is the tower, the original grain storage silos that has become an installation made of plays of light, perforated metal sheets and a strong presence of vertical greenery. In addition to the new headquarters, we have set up an internal carpentry and reorganized the warehouse with an assembly department, in order to have an increasingly capillary control of the entire production chain. The pandemic has taught us that being self-reliant is essential.

Collaborate with big names in design. Is it an entrepreneurial or an aesthetic choice?

It was a spontaneous choice first of all, but I suppose I can say that it is both. The intense collaboration and friendship with numerous illustrious designers such as ps + a Palomba Serafini Associati, Ramon Esteve, Marco Acerbis, Karim Rashid, Nicola De Pellegrini and the new entry, Jean Philippe Nuel, a name of absolute prestige goes in this direction. marks our definitive affirmation in the Olympus of contract.