We are thus at a remarkable turning point, in which it is necessary to rethink the very essence of the act of communicating – namely its contents. Which when they have to do with design, should bring emotions but above all tell a story of identity, culture and values. This is why we have decided to focus the January-February issue on the theme of communication. We have called on all the players in the supply chain of creativity, asking companies to explain how the digital-real mix has changed their ways of presenting themselves to their stakeholders.
And we have asked professional communicators for their views on the transformation in progress. The picture that emerges from our survey is dense and stimulating: we are in the year zero of the ‘phygital’ era, which in spite of all the difficulties of this particular moment will lead us to experiment, to break down barriers and to create new models for the narration of our heritage of know-how.