Advance also carries out anti-polluting activities for its photocatalytic action, certified by the University of Turin, with a reduction of 20% of NOx in three hours, the main pollutants derived from the combustion gases of cars and industrial production. All test reports, conducted in accordance with the ISO and UNI reference standards, are available on the dedicated website. A significant innovation, for indoors and outdoors, which will allow you to live in environments with healthier and safer surfaces, both in residential areas and in schools, hotels, restaurants, shopping centers and public places. The Italcer Group will apply Advance on various collections of its brands (Ceramica Rondine, La Fabbrica Ceramiche, AVA, Elios Ceramica) and this will allow it to offer new important opportunities in the field of contemporary architecture, the world of hospitality and catering, in virtue of the performance of this new technology.