At Vila-real, the kingdom of the Spanish group Porcelanosa, which with 8 brands diversifies production for a complete range of offerings

A citadel (still growing) in the ceramics district of Spain. The headquarters of Porcelanosa Grupo at Vila-real, in the province of Castellón near Valencia, combines offices and logistics, production plants and showrooms (over 14,000 m2) of all 8 brands of the group.

The diversification of production has been a fundamental pillar of the group’s growth, after the start of its activity in 1973 focusing at first only on ceramic tiles. Today the 8 companies of the group Porcelanosa, Venis, l’Antic Colonial, Gamadecor, Krion, Butech, Noken and Urbatek offer a vast range of products, from floors to facings, kitchens to bathrooms and storage systems, technologically advanced and sustainable materials, all the way to solutions for contemporary architecture. All the materials, finishes and furnishings can be combined with the others to create an infinity of personalized solutions.

The mother company Porcelanosa, with about 1000 employees, holds a position of great worldwide prestige thanks to continuing research. The firm specializes in the production of high-quality floors and facings in monoporous stoneware and porcelain stoneware, available in a wide range of formats and finishes.

Since its founding in 1986 Venis has stood out for its versatile design, technological innovation and new collections in porcelain stoneware, available in various finishes with striking effects.

 

Gamadecor was created in 1987 to offer bath and kitchen furnishings made in the company’s production plants equipped with the most innovative technologies, also for the manufacturing of storage systems and wardrobes.

L’Antic Colonial began in 1999 to respond to the demand for natural materials of high quality (stones and marbles with antique, satin and polished finishes, traditional ceramics, mosaics in glass, wood and metal).

 

Butech was founded in 2001 to develop quality materials for the installation of the ceramic tiles of the brands of Porcelanosa Grupo. In recent years the firm has expanded its areas of expertise: today it is also a consulting company for architectural projects, specialized in ventilated facades. It provides a wide range of construction solutions including adhesives, grouts, borders, shower stalls and waterproofing systems, as well as technical flooring.

Noken was also created in 2001, offering furnishings and accessories for the bathroom that stand out for their remarkable design, often by international architecture firms like Foster + Partners and Zaha Hadid Architects.

Since 2004 Urbatek has marketed solutions for projects with a high level of technical sophistication, using full-body technical porcelain stoneware whose characteristics guarantee excellent performance even in the most difficult conditions. The company stands out for the production of large ceramic slabs of minimal thickness.

Starting in 2010, the patented Krion solid surface has continued to improve its properties and performance, consolidating the brand on an international level. Constant innovation and a focus on sustainability have led to the launch of Krion K-life. There are two product lines: Krion Porcelanosa Baths for the bathroom and Krion Unlimited Surfaces for major architectural projects.

Capillary distribution on both national and international scales (with over 970 points of sale in 150 countries and new openings for 2019 in Virginia, Siberia, Guinea, Uzbekistan, as well as Cologne, Buenos Aires and Johannesburg) has permitted Porcelanosa Grupo to achieve economic and commercial results leading to 806 million euros in sales reported in 2018. This growth has made it possible to create 209 jobs in the province of Castellón and 100 in the rest of Spain. The group is thus an important reference point for the surrounding territory.

Sizeable investments have been implemented: 100 million euros for the renovation and expansion of industrial spaces to keep pace with the growing production of Porcelanosa Grupo.

Among the projects, Venis will expand its production plant, Noken will enlarge its office facilities, and Gamadecor will gain a new logistics center. The acquisition of an adjacent zone of 14,500 m2 brings the available space to a total of 140,000 m2. The new warehouse will be designed using the latest technologies of the sector, for larger stock capacity, better logistical handling of products and immediate delivery for consumers.

Above all, Porcelanosa will have a new, more advanced plant for the flexible and efficient production of facings, slated for completion in 2021.

The project – whose implementation does not interfere in any way with present production – calls for the expansion of the plant from about 45,000 m2 to 100,000 m2, organized with a total of six warehouses. The production capacity for ceramic tiles shifts from 18,000 m2 per day to 22,500 m2, for a total of over 8.2 million m2 per year, gaining 25% over present levels.