Pandemic and restrictions do not necessarily have to translate into a communication gap. In this context, Interni, which has always been a partner of design companies and an on and off line communication tool for the entire system and production sector of design, proposes itself as a promoter / supporter of the restart and rekindles the creative spirit of Milan.
Also in April 2021 without Salone del Mobile and FuoriSalone, Interni organizes, from 12 to 23, the 3rd edition of Interni Designer's Week® Milan (1st edition 1990) and promotes an articulated communication schedule to spread and amplify projects, stories , opinions and news from the world of design. 50 companies, 100 designers, 12 days of presentations and virtual talks are the protagonists of this long and intense week.
The communication schedule is divided into: a paper guide, a digital guide visible on internimagazine.it/gdwmilano from any mobile and desktop device, with links to Google Maps; guaranteed sponsored social launches (FB and IG) dedicated to each brand; a digital newspaper, Interni Design Journal, with a daily newsletter; a new form of Audience Targeting communication in partnership with AdKaora; an Interni Meeting Point organized at the Istituto Marangoni Milano Design in via Cerva 24, 12 days of presentations and virtual talks.
Two Main Partners accompany Interni during Designer's Week: Audi, in the locations of BAM-Bibilioteca degli Alberi Milano, with the installation "United for Progress" by MC A Mario Cucinella Architects, and in via Montenapoleone, on the occasion of the launch of the new Q4 e-tron.
Eni, with two talks in streaming: on April 20 “Material & Architecture: Italian Beauty” on the Italian Pavilion Expo 2020 Dubai, and on April 22 “Energy transition: from home to city”, with Eni gas and light, online on internimagazione. it and on the YouTube channel @internimagazione at 6.30 p.m.