Roman history and art inspire a series of souvenirs: designed by designers and made by the historic shops of the city, they aim to become the new gadgets for tourists instead of industrialized products

The historic craftsmanship of Rome is reborn thanks to design and to Fab-Iter, winner of the competition Vitamin G banned in 2020 by the Lazio Region.

Founded and promoted by the Memorabilia association, Fab-Iter came to life last winter with two main activities: the mapping of the craft shops that still exist in the historic center of Rome, and a workshop in which a selection of artisans were associated with designers to create a collection of souvenirs.

Throughout the summer, the pairs of artisans and designers worked on their creations that will be on display, starting from 29 September, at Colli Independent Art Gallery in via di Monserrato 103, partner of the initiative .

A program of talks, hosted by the historic Primoli Foundation, completes the initiative which will continue until mid-October.

What is Fab-Iter

Fab-Iter is a project initiated and promoted by professionals active in Rome and Lazio in the world of design. At the heart of the project are design, architecture and all the activities that serve to describe and enhance them.

"Italian design would not have become a world excellence without the special nourishment of craftsmanship, which helped to define the unique and unrepeatable formula of the Italian good fact" explain the three founders of the Memorabilia association that gave birth to Fab -Iter, Bianca Putotto, Ludovica Di Camillo and Flavia Rossi.

"As professionals in Rome and Lazio, we work in an area with a strong and rooted manufacturing tradition. The traces of this know-how are still visible in the historic centers of our region, starting with that of the capital, where thousands of shops historical resist the manufacturing crisis.

Lazio is populated by small companies of excellence that have made the artisanal approach - both classic and updated to new digital manufacturing techniques - their mission.

We believe in the value of this widespread network, a wealth to be preserved in a cultural and economic key, and to be made to grow through all possible initiatives. This is why we participated in the Vitamin G call of the Lazio Region with a project that aims to connect artisans and designers, bringing a new light and attention to these realities of the territory. The best design needs craftsmanship, craftsmanship grows thanks to design".

A collection of souvenirs to revive historical craftsmanship

Supporting craftsmanship means, for Fab-Iter, promoting unique and excellent products against the standardized and mass objects that have long conquered the souvenir shops of our cities.

"For this" explain the founders "we thought that the best way to give a new future to craftsmanship through design is to create, through a workshop, a collection of highly symbolic objects such as souvenirs. All the creations, born from the meeting of artisans and designers and from the collaboration with the Fab-Labs of Lazio, have been made in a sustainable way and with ecological materials.

A mobile bar inspired by the architecture of Catholic culture on a large and small scale, from large basilicas to sarcophagi to tabernacles. The designer Livia Stacchini rethinks the tabernacle, which here becomes the container for drinks and glasses, to enhance the work of the carpenter Stefano Marolla with his baroque briar drapery. Between sacred and profane, with the right irony.


Gianmarco Guarascio designer and Frioli marble workers

Empty travertine table pockets

Rome is a city of water: aqueducts, fountains, noses and puddles are the architectures that inspired Gianmarco Guarascio to create a tribute to the Trevi Fountain with the historic marble workers Frioli di San Lorenzo. This creation is a refined pocket emptier that associates the gesture of tossing a coin with the act of putting away objects, such as keys, as soon as you arrive at the house. The marble used comes from processing waste, making Trevi an exemplary case of circular design.


Ludovica Proietti designer and The little lampshade workshop

Luminous sculpture inspired by the light of Rome.

Contained, as in a casket, by a cylindrical structure, Scintilla is a luminous sculpture that owes its shape to the Gasometri of the Ostiense district, one of the main examples of Roman industrial archeology. Like a steel colossus, reflecting the light and letting it pass through it, it represents dynamism and mutability, territorial and material transformation. In the same way, the light transforms the sculpture, modifying its simple geometry and showing the characteristic pattern of the structure, illuminating the interior as if it were a metaphysical, almost evanescent architecture.


Alessandro Sabong designer and Arte del chesello, chisellers

Table mirror with chisel work

Vanity and idleness are two characteristics of private life in Ancient Rome which in this creation by Alessandro Sabong, made with the art of chisel, take the form of a mirror. The object bears a further homage to the profile of Anna Magnani, the muse chosen by the designer to celebrate the unconventional beauty of the great actress who has become a symbol of Romanism.


Marianna Michetti designer and Nazareno 23 artisans

Set of leather brooches

The brooches of this small and refined collection are inspired by the research of warp and weft at the base of the Cosmatesque floors characteristic of early Christian basilicas. At the same time conceived as lace and pattern, the decoration designed by Marianna Michetti with the leather artisans of Nazareno 23 gives life to a series of lively and delicate contemporary fibulae.

spinning top

Mario Alessiani designer and Poignée

Board game in metal and wood

The imposing architecture of the capital becomes child's play. From the collaboration between the designer Mario Alessiani and Poignée comes this collection of gadgets that pays homage, by overturning them, to the domes of the Pantheon, the Basilica of Saints Peter and Paul at Eur and the Synagogue.

I talk

Fab-Iter is also a cycle of talks dedicated to the relationship between design and craftsmanship, hosted by the historic Primoli Foundation, in via Zanardelli 1, introduced by Nicola Di Battista, journalist, architect and teacher, director of L'architetto and former director of Domus .

On 29 September at 17:00, the appointment is with the designer Marta Laudani "Interior architecture and craftsmanship", on 6 October at the same time with the designer Lorenzo Damiani "A way of working between design and craftsmanship".

Last appointment on 12 October, again at 5:00 pm, with the historic and design curator Domitilla Dardi "The bet of Edit Napoli".

During the days of the talks, the exhibition at Colli Independent Art Gallery will be open until 21:00.

The team

The founders of Fab-Iter are Ludovica di Camillo (architect), Bianca Putotto (designer) and Flavia Rossi (photographer).

The coordinators of the artisans-designers workshop are Alessandro Gorla, founder of Studio Algoritmo, and Sante Simone, architect, both teachers.

The Primoli Foundation, Colli Independent Art Gallery, Ponte elderly center are members of the project.