Until March 2 it is possible to participate in the competition of ideas, free and open to all, which collect creative proposals to improve the home, rethinking the living spaces after a year in which we found ourselves facing new dynamics

From 6 January to 2 March 20201 it is possible to respond to the call to action of Smart Work Life, the contest for creatives of all ages that aims to rethink the living space, furnishings, everyday objects, accessories and accessories with a view to making the home smarter, therefore suitable to meet the needs of today's life.

The house speaks of us, it reflects us. How can design improve and enrich the time we spend there and express who we are and what we love?

Smart Work Life aims to answer this question through a challenge, a competition of ideas that is free and open to all, promoted to collect creative proposals that improve the home, in all its forms.

From smart working to remote teaching to the many constraints on sociality imposed by the need to preserve common health and safety, it was a year in which we all found ourselves facing new dynamics that led us to change our lifestyle. . The contest was created to stimulate a shared reflection on the new paradigms of living.


The initiative, born from an idea of C-Zone Comunicazione & Eventi, in collaboration with the Palomba Serafini Associati studio and with the patronage of Unicef and the Municipality of Milan. Participating is simple: just share your idea, following the instructions available on smartworklife.eu.

The ideas collected, if they meet the requirements indicated by the regulation, published on the website and on the Instagram channel. The proposals will then be examined by a special jury composed of international personalities from the world of architecture, design, literature, music and art such as Costas Voyatzis, Ludovica Serafini and Fabrizio Plessi, as well as Andrea Iacomini, journalist and spokesperson. of Unicef Italia and Elisabetta Camussi, professor of Social Psychology at the Bicocca University. Together with them also the entrepreneur, Bianca Arrivabene, Deputy Chairman at Christie's Italia and Margherita Sigillò, founder and CEO of C-zone Comunicazione Eventi.

The judgment of the public and the jury will determine the identification of the 10 creative winners. Protagonists of a digital proclamation scheduled for May, they will also have the opportunity, in collaboration with a selection of partner companies, to develop projects and create prototypes.

On the occasion of the Milan Design Week 2021 (5-10 September 2021), the products born from this unprecedented design path will be presented with a special installation and through the digital channels of Smart Work Life.