In the evocative context of Palazzo Litta, Elica challenges the ordinary with an installation designed by the Japanese studio we+ and created in collaboration with the Ermanno Casoli Foundation

The countdown to FuoriSalone 2024 has begun and, like every year, it's time to start the lists that collect addresses and ideas not to be missed during Milan Design Week.

Extraordinaryaria by Elica

The site-specific installation 'Straordinaria' by Elica will inhabit the spaces of Palazzo Litta, in the heart of the 5vie district, with an inspired sensorial story to the lightness of the clouds.

Air and heat will be the protagonists of the project: two fundamental elements for Elica, which will dialogue in an uninterrupted flow of visual games, involving visitors in an intimate atmosphere to experience and photograph.

The Italian company, which has always been at the forefront in the design and production of appliances dedicated to cooking with over 50 years of history and global leadership in kitchen extraction systems (hoods and extractor hobs), confirms with this initiative shows the vocation for experimental inventiveness that distinguishes it, defining its always pioneering approach.

Elica with the Ermanno Casoli Foundation and we+

Curated by Marcello Smarrelli, artistic director of the Foundation Ermanno Casoli, and designed by the Japanese studio we+ founded by Toshiya Hayashiand Hokuto Ando, Elica's Straordinaria installation was born from the desire to give voice to the strong understanding between nature and heat. So as to translate identity values into a project.

“We were inspired by the natural elements, the place and the Straordinaria concept to give life to an installation where nature, beauty and color come together to offer the public a sensory journey focused on the theme of air. The essence of the brand pushed us to seek a perspective of authentic interpretation of its values.” – explain the artists Toshiya Hayashi and Hokuto Ando.

“The relationship and contact with the shapes, materials, shades and depth transport the visitor into a unique dimension of connection with the element.” – concludes the we+ duo.

The skilful use of materials, the modularity of shapes and space, the lightness and dynamism of the elements pay homage to the accuracy and savoir faire of Elica's creations.

Extraordinaryair at the FuoriSalone 2024: useful information

Elica's Straordinaria installation at Palazzo Litta is open to the public of the Milan Design Week from Monday 15th to Sunday 21st April, 10.00am – 7.30pm at Corso Magenta 24, Milan .