Slow design

“We should go back to the awareness that our grandparents had, according to which if an object is scratched, or is not perfect, it does not automatically become less important or valuable: it is the intrinsic memory that makes it come alive” explain the young artists. “We have been so stormed by the perfect and absolute beauty that now we are looking for the opposite. It is always the true that is proposed to us, the authentic. It is not an ode to the crack, but the conscious and positive acceptance of the non-existence of perfection”.

Conserva Madre, Lume, Convivio, Nucleo... there is a relationship of kinship and affinity between the elements of the Conserve, Maxi and Ritorni collections, as in a family.

Studio Terre, which also creates works on commission in order to offer exclusive objects created ad hoc, is a collective project. A project that wants to communicate a – primordial – vision made up of careful gestures and precious time. A project that, born during the pandemic, can only be contemporary also in distribution: the pieces are for sale on the site.

Objects of memory but with a contemporary design. Authentic sculptural pieces that with their imperfections communicate an unusual conception of art but also a way of life – their way of life.

“Ours is the philosophy of slow design to move further and further away from the frenzy and alienation that today's society covertly imposes on us. We try to return to more natural rhythms” explain le artists.

Studio Terre was born from a manual and inspired vision, in progress.

“We make an instinctive art: we don't exactly design the object we will make” explain Nino, Jufà and Riccardo. “We only think about the concept we want to express and communicate, not about the final product”.