Despite the complicated situation due to the pandemic that has hit the social and economic fabric of the whole world, Talenti, an Umbrian company specialized in high-end outdoor furniture, goes against the trend, registering a + 26% in 2020 turnover compared to 2019 and settling to 19.6 million euros. A result that confirms the trend of recent years: the Cameli family brand has practically doubled its turnover without giving up major investments.
The markets: international expansion
If numbers are important, it is also essential to underline the global positioning of the brand which is one of the reasons for this success. The difficulties in exports have not affected Talenti's ability to reach anywhere, making use of a dense distribution network in over 55 countries. In fact, 60% of turnover comes from international markets (+ 31%) led by France, United Arab Emirates, United States, Oceania and all of Europe in constant growth. Italy remains the main market, accounting for 40% of turnover, with a jump of 17%.
Talenti also continued the pharaonic work to complete the new futuristic headquarters in Amelia, in Umbria, which is already operational and which, in 2021, if the situation allows it, will be officially inaugurated. Over 80,000,000 square meters of surface, of which about 20,000 are covered, which include a 2,000 square meter showroom for an investment of over 6 million euros. These are the numbers of the new logistics and production site that testify to the commitment of the group and the link with the territory.
“2020 was a terrible and surprising year at the same time” confirms Fabrizio Cameli, fondatore e presidente di Talenti. “The secret of our success lies in the commitment and dedication of each of our collaborators, as well as in a lean and dynamic structure in which human capital is maximized. The watchful eye of the market and trends is also inevitable: the attention and attention to detail that makes the difference”.
“We are starting 2021 with great optimism”, conludes Cameli, “the official inauguration of our new headquarters and the launch of Talenti Usa are scheduled: two channels that will allow us to offer an increasingly efficient service to our customers, thus satisfying the growing demand from all over the world for our products”.
Behind a great brand, especially in Italy, there is often a great family. This is the case of the Cameli who operate in Terni and its province with a series of other successful activities and who have found in Talenti a further way of communicating that message of dedication and refinement that represents the added value of Made in Italy in the world.