Tokyo meets Milan

The Uniqlo store on Piazza Cordusio is a summary of elements from different worlds that coexist to improve quality of life. Starting with the concept of lifewear, in a tribute to Milan, the brand has identified local partners and collaborations that share the same philosophy, focusing on art, nature, culture and sustainability.

A minimal approach and ongoing research are the factors shared by Uniqlo and Odd Garden. Typical plants of Japanese gardens and Milanese courtyards meet in the center of Milan, creating a multicolored static wave.

Thanks to its commitment to sustainability and innovation, Uniqlo has been able to reduce water consumption in the production of jeans by up to 99%. For the occasion, One Block Down presents an installation titled Water is more precious than gold. Denim cuttings recycled from the free trouser hemming service offered to clients have been sewn together in a patchwork effort with the Japanese boro technique.