Uniqlo: dove Tokyo incontra Milano in piazza Cordusio

The Uniqlo store opens its doors on Piazza Cordusio in Milan. Lifewear, art, design, nature, culture and sustainability, paying tribute to the city

The Uniqlo store on Piazza Cordusio is a summary of elements from different worlds that coexist to improve quality of life. Starting with the concept of lifewear, in a tribute to Milan, the brand has identified local partners and collaborations that share the same philosophy, focusing on art, nature, culture and sustainability.

A minimal approach and ongoing research are the factors shared by Uniqlo and Odd Garden. Typical plants of Japanese gardens and Milanese courtyards meet in the center of Milan, creating a multicolored static wave.

Thanks to its commitment to sustainability and innovation, Uniqlo has been able to reduce water consumption in the production of jeans by up to 99%. For the occasion, One Block Down presents an installation titled Water is more precious than gold. Denim cuttings recycled from the free trouser hemming service offered to clients have been sewn together in a patchwork effort with the Japanese boro technique.

The wall installation by the Milanese artist Olimpia Zagnoli inside the store – one of the biggest ever seen in a retail facility – is a composition inspired by the windows of the city of Milan. Olimpia has summed up the multitude of architectural styles and transformed them into a potentially infinite pattern, borrowing from the Uniqlo vocabulary of simple forms and vivid colors, with an eye on design and people.

Alongside these collaborations, the Uniqlo store presents a selection of key products by well-known brands - Maruni, Medea, Rossignoli and Seletti – chosen as partners in line with the philosophy of the brand. In collaboration with the Mazzocchi Collection-Museum of Oriental Art, the store also will be showing the famous notebooks of Hokusai, the great Japanese artist from the 18th century.

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