For the seventh consecutive year, Swarovski has inaugurated the Christmas tree that will illuminate the historic Galleria Vittorio Emanuele II in Milan until 6 January 2021. Created in collaboration with the Department of Culture and Entertainment of the Municipality of Milan, the official lighting of the tree was held privately in the presence of Michele Molon, Executive Vice President Global Sales Swarovski Crystal Business, and Massimo La Greca Managing Director Italy & Iberica Swarovski Crystal Business, in the frame of the Galleria's Octagon.

The tree holds a very special meaning for the Austrian maison, which this year celebrates its 125th anniversary. The Tree of Light is a love letter that the creative director, Giovanna Engelbert, addresses to the Milanese and beyond: a tribute to the profound meaning and tradition of the holidays and an invitation to imagine a brighter future.