A cocoa in Cameroon, a coffee tree in Guatemala, a baobab or a mango in Kenya. These are just some of the trees that can be planted remotely and given to anyone, with a click, an email or a simple message, in complete safety, from any digital device.
It is The Greatest Gift, the initiative by Treedom, the Italian web platform, the first in the world, which allows you to plant and give trees remotely and follow their history online in the context of environmental and social sustainability projects.
Since its foundation, which took place in 2010 in Florence, more than 1,400,000 trees have been planted in Africa, Latin America, Asia and Italy, capable of absorbing over 400 million kg of CO2. The goal is to double them.
“We have already planted 1 million 300 thousand trees, but this is just the beginning and this year we want to give the planet the ‘greatest gift’, involving people from all over the world to plant new trees and make your own gifts” says Federico Garcea, 39, founder of Treedom.
“Our belief”, explains Garcea, “is that the value of a gift does not lie in its cost, size or exclusivity, but in what it represents for people and for the entire planet. With Treedom it is possible to plant a tree and give it to anyone with an email or a simple message. And we believe this is the greatest gift for the recipient and for the whole planet”.
By connecting to the treedom.net site, you can choose between different tree species. The meaning of each is indicated, the benefits it can bring and the country in which it will be planted, as part of one of the agroforestry projects that Treedom carries out all over the world.
The trees are planted and cared for by local farmers who plant them alongside their annual crops, such as corn or beans. Thanks to fruit trees, these communities have the opportunity to diversify their sources of food supply, as well as potential income. Trees are also planted that can shade, protect crops from the wind, retain and enrich the soil with their roots. With its agroforestry projects, Treedom contributes to producing environmental, social and economic benefits to the territories in which it operates.
Thanks to this business model, Treedom has been part of the Certified B Corporations since 2014, the network of companies that stand out for their high environmental and social performance. In addition, with its planting activities, the platform contributes to the achievement of 10 of the 17 goals to ensure a sustainable future.
Each tree has its own online page on the treedom.net website, through which it is possible to know its exact position and the amount of carbon dioxide it will absorb, see the photo of the moment it is planted and follow the history of the project over time to which it will give life.
Geolocated and photographed, it can be kept or virtually given to third parties. Thanks to these characteristics, the Treedom tree involves people and at the same time can be a communication and marketing tool for companies. To date, the platform community has over 500,000 people from all over the world and over 3,000 companies that have planted trees.
“When I founded Treedom they gave me crazy” concludes Federico Garcea. “Today I dream of planting 2 million trees by 2021. I really want to make the planet greener and in the meantime give it the greatest gift together with many, many people”.