The new headquarters of AmorePacific is located in center of Seoul, in the Yongsan district, on a site the company has occupied since 1956 adjacent to a former US military zone that is now being transformed into a large public park, Yongsan Park.
The new building designed by David Chipperfield Architects echoes the aspirations of this modern organization by mediating between local and global, private and public, collective and individual, formal and informal, creating a dynamic identity in dialogue with the ever-changing urban surroundings.
Laid out on 30 floors for a total of 216,000 square meters, the building is an enormous cube that contains not only offices, but also a variety of public spaces, including an auditorium, a museum – the AmorePacific Museum of Art – a library, spaces for children, as well as cafes and restaurants.
A spacious internal courtyard and three large voids in the facades, each with a hanging garden, break up the uniformity of the cube, increase its permeability towards the surrounding city, and improve the flow of air and light into the interiors.
For this project UniFor has developed a new product, the DCA Partition System, in collaboration with David Chipperfield Architects.
This modular double-height partition system has been created especially for AmorePacific and subsequently added to Unifor’s collection of series products.
Designed to separate meeting rooms, executive offices, work areas and related services in an elegant, discreet way, it can also set the boundaries of specific functions in public areas.
Conceived to subdivide and organize functional zones with efficiency and rationality, the system produces flexible, protected and reserved areas.
DCA Partition System received the AIA UK Award and the Korean Architecture Award in 2019.