The collaboration between MM Design and Gore-Tex leads to a project of reutilization of sportswear

gallery gallery
The collaboration between MM Design and Gore-Tex leads to a project of reutilization of sportswear -
gallery gallery
The collaboration between MM Design and Gore-Tex leads to a project of reutilization of sportswear - [gallery ids="15662,15663,15664,15665"]The studio MM Design has been called in to apply its creativity to the concept of reuse and recycling of windbreakers to make new products. An interesting experience for the designers, who with great passion have managed to imagine new usage scenarios. The challenge was not only to imagine reuse of jackets, but also to go beyond, approaching the theme of making it easy to generate a new product from one filled with emotional content and memories. After an initial analysis of the market and trends, the studio MM Design developed scenarios in which to imagine the possible users of the new product, and their preferences. The target of reference was identified in an age group from 20 to 50, sensitive to environmental issues and with a tendency to appreciate recycled goods. Five concepts were then developed: Mailbox, in which the old jacket becomes a “mailbox” in the form of backpack, especially for customers accustomed to buying things online; Vertical Garden, a new way to grow herbs, taking advantage of the material that breathes yet repels water, to keep within handy reach in the kitchen; Beauty Case, made by using an entire jacket, where the hood, sleeves and pockets become compartments; Bike Jacket is for lovers of urban cycling, and offers practical protection from the weather for bicycles; Free Light, finally, combines the materic quality of GoreTex with resin, and the effect of LED light to create magical harmonies.
gallery gallery
The collaboration between MM Design and Gore-Tex leads to a project of reutilization of sportswear - [gallery ids="15662,15663,15664,15665"]The studio MM Design has been called in to apply its creativity to the concept of reuse and recycling of windbreakers to make new products. An interesting experience for the designers, who with great passion have managed to imagine new usage scenarios. The challenge was not only to imagine reuse of jackets, but also to go beyond, approaching the theme of making it easy to generate a new product from one filled with emotional content and memories. After an initial analysis of the market and trends, the studio MM Design developed scenarios in which to imagine the possible users of the new product, and their preferences. The target of reference was identified in an age group from 20 to 50, sensitive to environmental issues and with a tendency to appreciate recycled goods. Five concepts were then developed: Mailbox, in which the old jacket becomes a “mailbox” in the form of backpack, especially for customers accustomed to buying things online; Vertical Garden, a new way to grow herbs, taking advantage of the material that breathes yet repels water, to keep within handy reach in the kitchen; Beauty Case, made by using an entire jacket, where the hood, sleeves and pockets become compartments; Bike Jacket is for lovers of urban cycling, and offers practical protection from the weather for bicycles; Free Light, finally, combines the materic quality of GoreTex with resin, and the effect of LED light to create magical harmonies.
gallery gallery
The collaboration between MM Design and Gore-Tex leads to a project of reutilization of sportswear - [gallery ids="15662,15663,15664,15665"]The studio MM Design has been called in to apply its creativity to the concept of reuse and recycling of windbreakers to make new products. An interesting experience for the designers, who with great passion have managed to imagine new usage scenarios. The challenge was not only to imagine reuse of jackets, but also to go beyond, approaching the theme of making it easy to generate a new product from one filled with emotional content and memories. After an initial analysis of the market and trends, the studio MM Design developed scenarios in which to imagine the possible users of the new product, and their preferences. The target of reference was identified in an age group from 20 to 50, sensitive to environmental issues and with a tendency to appreciate recycled goods. Five concepts were then developed: Mailbox, in which the old jacket becomes a “mailbox” in the form of backpack, especially for customers accustomed to buying things online; Vertical Garden, a new way to grow herbs, taking advantage of the material that breathes yet repels water, to keep within handy reach in the kitchen; Beauty Case, made by using an entire jacket, where the hood, sleeves and pockets become compartments; Bike Jacket is for lovers of urban cycling, and offers practical protection from the weather for bicycles; Free Light, finally, combines the materic quality of GoreTex with resin, and the effect of LED light to create magical harmonies.
gallery gallery
The collaboration between MM Design and Gore-Tex leads to a project of reutilization of sportswear - [gallery ids="15662,15663,15664,15665"]The studio MM Design has been called in to apply its creativity to the concept of reuse and recycling of windbreakers to make new products. An interesting experience for the designers, who with great passion have managed to imagine new usage scenarios. The challenge was not only to imagine reuse of jackets, but also to go beyond, approaching the theme of making it easy to generate a new product from one filled with emotional content and memories. After an initial analysis of the market and trends, the studio MM Design developed scenarios in which to imagine the possible users of the new product, and their preferences. The target of reference was identified in an age group from 20 to 50, sensitive to environmental issues and with a tendency to appreciate recycled goods. Five concepts were then developed: Mailbox, in which the old jacket becomes a “mailbox” in the form of backpack, especially for customers accustomed to buying things online; Vertical Garden, a new way to grow herbs, taking advantage of the material that breathes yet repels water, to keep within handy reach in the kitchen; Beauty Case, made by using an entire jacket, where the hood, sleeves and pockets become compartments; Bike Jacket is for lovers of urban cycling, and offers practical protection from the weather for bicycles; Free Light, finally, combines the materic quality of GoreTex with resin, and the effect of LED light to create magical harmonies.
The studio MM Design has been called in to apply its creativity to the concept of reuse and recycling of windbreakers to make new products. An interesting experience for the designers, who with great passion have managed to imagine new usage scenarios. The challenge was not only to imagine reuse of jackets, but also to go beyond, approaching the theme of making it easy to generate a new product from one filled with emotional content and memories. After an initial analysis of the market and trends, the studio MM Design developed scenarios in which to imagine the possible users of the new product, and their preferences. The target of reference was identified in an age group from 20 to 50, sensitive to environmental issues and with a tendency to appreciate recycled goods. Five concepts were then developed: Mailbox, in which the old jacket becomes a “mailbox” in the form of backpack, especially for customers accustomed to buying things online; Vertical Garden, a new way to grow herbs, taking advantage of the material that breathes yet repels water, to keep within handy reach in the kitchen; Beauty Case, made by using an entire jacket, where the hood, sleeves and pockets become compartments; Bike Jacket is for lovers of urban cycling, and offers practical protection from the weather for bicycles; Free Light, finally, combines the materic quality of GoreTex with resin, and the effect of LED light to create magical harmonies.
gallery gallery
The collaboration between MM Design and Gore-Tex leads to a project of reutilization of sportswear -
gallery gallery
The collaboration between MM Design and Gore-Tex leads to a project of reutilization of sportswear - [gallery ids="15662,15663,15664,15665"]The studio MM Design has been called in to apply its creativity to the concept of reuse and recycling of windbreakers to make new products. An interesting experience for the designers, who with great passion have managed to imagine new usage scenarios. The challenge was not only to imagine reuse of jackets, but also to go beyond, approaching the theme of making it easy to generate a new product from one filled with emotional content and memories. After an initial analysis of the market and trends, the studio MM Design developed scenarios in which to imagine the possible users of the new product, and their preferences. The target of reference was identified in an age group from 20 to 50, sensitive to environmental issues and with a tendency to appreciate recycled goods. Five concepts were then developed: Mailbox, in which the old jacket becomes a “mailbox” in the form of backpack, especially for customers accustomed to buying things online; Vertical Garden, a new way to grow herbs, taking advantage of the material that breathes yet repels water, to keep within handy reach in the kitchen; Beauty Case, made by using an entire jacket, where the hood, sleeves and pockets become compartments; Bike Jacket is for lovers of urban cycling, and offers practical protection from the weather for bicycles; Free Light, finally, combines the materic quality of GoreTex with resin, and the effect of LED light to create magical harmonies.
gallery gallery
The collaboration between MM Design and Gore-Tex leads to a project of reutilization of sportswear - [gallery ids="15662,15663,15664,15665"]The studio MM Design has been called in to apply its creativity to the concept of reuse and recycling of windbreakers to make new products. An interesting experience for the designers, who with great passion have managed to imagine new usage scenarios. The challenge was not only to imagine reuse of jackets, but also to go beyond, approaching the theme of making it easy to generate a new product from one filled with emotional content and memories. After an initial analysis of the market and trends, the studio MM Design developed scenarios in which to imagine the possible users of the new product, and their preferences. The target of reference was identified in an age group from 20 to 50, sensitive to environmental issues and with a tendency to appreciate recycled goods. Five concepts were then developed: Mailbox, in which the old jacket becomes a “mailbox” in the form of backpack, especially for customers accustomed to buying things online; Vertical Garden, a new way to grow herbs, taking advantage of the material that breathes yet repels water, to keep within handy reach in the kitchen; Beauty Case, made by using an entire jacket, where the hood, sleeves and pockets become compartments; Bike Jacket is for lovers of urban cycling, and offers practical protection from the weather for bicycles; Free Light, finally, combines the materic quality of GoreTex with resin, and the effect of LED light to create magical harmonies.
gallery gallery
The collaboration between MM Design and Gore-Tex leads to a project of reutilization of sportswear - [gallery ids="15662,15663,15664,15665"]The studio MM Design has been called in to apply its creativity to the concept of reuse and recycling of windbreakers to make new products. An interesting experience for the designers, who with great passion have managed to imagine new usage scenarios. The challenge was not only to imagine reuse of jackets, but also to go beyond, approaching the theme of making it easy to generate a new product from one filled with emotional content and memories. After an initial analysis of the market and trends, the studio MM Design developed scenarios in which to imagine the possible users of the new product, and their preferences. The target of reference was identified in an age group from 20 to 50, sensitive to environmental issues and with a tendency to appreciate recycled goods. Five concepts were then developed: Mailbox, in which the old jacket becomes a “mailbox” in the form of backpack, especially for customers accustomed to buying things online; Vertical Garden, a new way to grow herbs, taking advantage of the material that breathes yet repels water, to keep within handy reach in the kitchen; Beauty Case, made by using an entire jacket, where the hood, sleeves and pockets become compartments; Bike Jacket is for lovers of urban cycling, and offers practical protection from the weather for bicycles; Free Light, finally, combines the materic quality of GoreTex with resin, and the effect of LED light to create magical harmonies.
gallery gallery
The collaboration between MM Design and Gore-Tex leads to a project of reutilization of sportswear - [gallery ids="15662,15663,15664,15665"]The studio MM Design has been called in to apply its creativity to the concept of reuse and recycling of windbreakers to make new products. An interesting experience for the designers, who with great passion have managed to imagine new usage scenarios. The challenge was not only to imagine reuse of jackets, but also to go beyond, approaching the theme of making it easy to generate a new product from one filled with emotional content and memories. After an initial analysis of the market and trends, the studio MM Design developed scenarios in which to imagine the possible users of the new product, and their preferences. The target of reference was identified in an age group from 20 to 50, sensitive to environmental issues and with a tendency to appreciate recycled goods. Five concepts were then developed: Mailbox, in which the old jacket becomes a “mailbox” in the form of backpack, especially for customers accustomed to buying things online; Vertical Garden, a new way to grow herbs, taking advantage of the material that breathes yet repels water, to keep within handy reach in the kitchen; Beauty Case, made by using an entire jacket, where the hood, sleeves and pockets become compartments; Bike Jacket is for lovers of urban cycling, and offers practical protection from the weather for bicycles; Free Light, finally, combines the materic quality of GoreTex with resin, and the effect of LED light to create magical harmonies.
The studio MM Design has been called in to apply its creativity to the concept of reuse and recycling of windbreakers to make new products. An interesting experience for the designers, who with great passion have managed to imagine new usage scenarios. The challenge was not only to imagine reuse of jackets, but also to go beyond, approaching the theme of making it easy to generate a new product from one filled with emotional content and memories. After an initial analysis of the market and trends, the studio MM Design developed scenarios in which to imagine the possible users of the new product, and their preferences. The target of reference was identified in an age group from 20 to 50, sensitive to environmental issues and with a tendency to appreciate recycled goods. Five concepts were then developed: Mailbox, in which the old jacket becomes a “mailbox” in the form of backpack, especially for customers accustomed to buying things online; Vertical Garden, a new way to grow herbs, taking advantage of the material that breathes yet repels water, to keep within handy reach in the kitchen; Beauty Case, made by using an entire jacket, where the hood, sleeves and pockets become compartments; Bike Jacket is for lovers of urban cycling, and offers practical protection from the weather for bicycles; Free Light, finally, combines the materic quality of GoreTex with resin, and the effect of LED light to create magical harmonies.
gallery gallery
The collaboration between MM Design and Gore-Tex leads to a project of reutilization of sportswear -
gallery gallery
The collaboration between MM Design and Gore-Tex leads to a project of reutilization of sportswear - [gallery ids="15662,15663,15664,15665"]The studio MM Design has been called in to apply its creativity to the concept of reuse and recycling of windbreakers to make new products. An interesting experience for the designers, who with great passion have managed to imagine new usage scenarios. The challenge was not only to imagine reuse of jackets, but also to go beyond, approaching the theme of making it easy to generate a new product from one filled with emotional content and memories. After an initial analysis of the market and trends, the studio MM Design developed scenarios in which to imagine the possible users of the new product, and their preferences. The target of reference was identified in an age group from 20 to 50, sensitive to environmental issues and with a tendency to appreciate recycled goods. Five concepts were then developed: Mailbox, in which the old jacket becomes a “mailbox” in the form of backpack, especially for customers accustomed to buying things online; Vertical Garden, a new way to grow herbs, taking advantage of the material that breathes yet repels water, to keep within handy reach in the kitchen; Beauty Case, made by using an entire jacket, where the hood, sleeves and pockets become compartments; Bike Jacket is for lovers of urban cycling, and offers practical protection from the weather for bicycles; Free Light, finally, combines the materic quality of GoreTex with resin, and the effect of LED light to create magical harmonies.
gallery gallery
The collaboration between MM Design and Gore-Tex leads to a project of reutilization of sportswear - [gallery ids="15662,15663,15664,15665"]The studio MM Design has been called in to apply its creativity to the concept of reuse and recycling of windbreakers to make new products. An interesting experience for the designers, who with great passion have managed to imagine new usage scenarios. The challenge was not only to imagine reuse of jackets, but also to go beyond, approaching the theme of making it easy to generate a new product from one filled with emotional content and memories. After an initial analysis of the market and trends, the studio MM Design developed scenarios in which to imagine the possible users of the new product, and their preferences. The target of reference was identified in an age group from 20 to 50, sensitive to environmental issues and with a tendency to appreciate recycled goods. Five concepts were then developed: Mailbox, in which the old jacket becomes a “mailbox” in the form of backpack, especially for customers accustomed to buying things online; Vertical Garden, a new way to grow herbs, taking advantage of the material that breathes yet repels water, to keep within handy reach in the kitchen; Beauty Case, made by using an entire jacket, where the hood, sleeves and pockets become compartments; Bike Jacket is for lovers of urban cycling, and offers practical protection from the weather for bicycles; Free Light, finally, combines the materic quality of GoreTex with resin, and the effect of LED light to create magical harmonies.
gallery gallery
The collaboration between MM Design and Gore-Tex leads to a project of reutilization of sportswear - [gallery ids="15662,15663,15664,15665"]The studio MM Design has been called in to apply its creativity to the concept of reuse and recycling of windbreakers to make new products. An interesting experience for the designers, who with great passion have managed to imagine new usage scenarios. The challenge was not only to imagine reuse of jackets, but also to go beyond, approaching the theme of making it easy to generate a new product from one filled with emotional content and memories. After an initial analysis of the market and trends, the studio MM Design developed scenarios in which to imagine the possible users of the new product, and their preferences. The target of reference was identified in an age group from 20 to 50, sensitive to environmental issues and with a tendency to appreciate recycled goods. Five concepts were then developed: Mailbox, in which the old jacket becomes a “mailbox” in the form of backpack, especially for customers accustomed to buying things online; Vertical Garden, a new way to grow herbs, taking advantage of the material that breathes yet repels water, to keep within handy reach in the kitchen; Beauty Case, made by using an entire jacket, where the hood, sleeves and pockets become compartments; Bike Jacket is for lovers of urban cycling, and offers practical protection from the weather for bicycles; Free Light, finally, combines the materic quality of GoreTex with resin, and the effect of LED light to create magical harmonies.
gallery gallery
The collaboration between MM Design and Gore-Tex leads to a project of reutilization of sportswear - [gallery ids="15662,15663,15664,15665"]The studio MM Design has been called in to apply its creativity to the concept of reuse and recycling of windbreakers to make new products. An interesting experience for the designers, who with great passion have managed to imagine new usage scenarios. The challenge was not only to imagine reuse of jackets, but also to go beyond, approaching the theme of making it easy to generate a new product from one filled with emotional content and memories. After an initial analysis of the market and trends, the studio MM Design developed scenarios in which to imagine the possible users of the new product, and their preferences. The target of reference was identified in an age group from 20 to 50, sensitive to environmental issues and with a tendency to appreciate recycled goods. Five concepts were then developed: Mailbox, in which the old jacket becomes a “mailbox” in the form of backpack, especially for customers accustomed to buying things online; Vertical Garden, a new way to grow herbs, taking advantage of the material that breathes yet repels water, to keep within handy reach in the kitchen; Beauty Case, made by using an entire jacket, where the hood, sleeves and pockets become compartments; Bike Jacket is for lovers of urban cycling, and offers practical protection from the weather for bicycles; Free Light, finally, combines the materic quality of GoreTex with resin, and the effect of LED light to create magical harmonies.
The studio MM Design has been called in to apply its creativity to the concept of reuse and recycling of windbreakers to make new products. An interesting experience for the designers, who with great passion have managed to imagine new usage scenarios. The challenge was not only to imagine reuse of jackets, but also to go beyond, approaching the theme of making it easy to generate a new product from one filled with emotional content and memories. After an initial analysis of the market and trends, the studio MM Design developed scenarios in which to imagine the possible users of the new product, and their preferences. The target of reference was identified in an age group from 20 to 50, sensitive to environmental issues and with a tendency to appreciate recycled goods. Five concepts were then developed: Mailbox, in which the old jacket becomes a “mailbox” in the form of backpack, especially for customers accustomed to buying things online; Vertical Garden, a new way to grow herbs, taking advantage of the material that breathes yet repels water, to keep within handy reach in the kitchen; Beauty Case, made by using an entire jacket, where the hood, sleeves and pockets become compartments; Bike Jacket is for lovers of urban cycling, and offers practical protection from the weather for bicycles; Free Light, finally, combines the materic quality of GoreTex with resin, and the effect of LED light to create magical harmonies.
gallery gallery
The collaboration between MM Design and Gore-Tex leads to a project of reutilization of sportswear -
gallery gallery
The collaboration between MM Design and Gore-Tex leads to a project of reutilization of sportswear - [gallery ids="15662,15663,15664,15665"]The studio MM Design has been called in to apply its creativity to the concept of reuse and recycling of windbreakers to make new products. An interesting experience for the designers, who with great passion have managed to imagine new usage scenarios. The challenge was not only to imagine reuse of jackets, but also to go beyond, approaching the theme of making it easy to generate a new product from one filled with emotional content and memories. After an initial analysis of the market and trends, the studio MM Design developed scenarios in which to imagine the possible users of the new product, and their preferences. The target of reference was identified in an age group from 20 to 50, sensitive to environmental issues and with a tendency to appreciate recycled goods. Five concepts were then developed: Mailbox, in which the old jacket becomes a “mailbox” in the form of backpack, especially for customers accustomed to buying things online; Vertical Garden, a new way to grow herbs, taking advantage of the material that breathes yet repels water, to keep within handy reach in the kitchen; Beauty Case, made by using an entire jacket, where the hood, sleeves and pockets become compartments; Bike Jacket is for lovers of urban cycling, and offers practical protection from the weather for bicycles; Free Light, finally, combines the materic quality of GoreTex with resin, and the effect of LED light to create magical harmonies.
gallery gallery
The collaboration between MM Design and Gore-Tex leads to a project of reutilization of sportswear - [gallery ids="15662,15663,15664,15665"]The studio MM Design has been called in to apply its creativity to the concept of reuse and recycling of windbreakers to make new products. An interesting experience for the designers, who with great passion have managed to imagine new usage scenarios. The challenge was not only to imagine reuse of jackets, but also to go beyond, approaching the theme of making it easy to generate a new product from one filled with emotional content and memories. After an initial analysis of the market and trends, the studio MM Design developed scenarios in which to imagine the possible users of the new product, and their preferences. The target of reference was identified in an age group from 20 to 50, sensitive to environmental issues and with a tendency to appreciate recycled goods. Five concepts were then developed: Mailbox, in which the old jacket becomes a “mailbox” in the form of backpack, especially for customers accustomed to buying things online; Vertical Garden, a new way to grow herbs, taking advantage of the material that breathes yet repels water, to keep within handy reach in the kitchen; Beauty Case, made by using an entire jacket, where the hood, sleeves and pockets become compartments; Bike Jacket is for lovers of urban cycling, and offers practical protection from the weather for bicycles; Free Light, finally, combines the materic quality of GoreTex with resin, and the effect of LED light to create magical harmonies.
gallery gallery
The collaboration between MM Design and Gore-Tex leads to a project of reutilization of sportswear - [gallery ids="15662,15663,15664,15665"]The studio MM Design has been called in to apply its creativity to the concept of reuse and recycling of windbreakers to make new products. An interesting experience for the designers, who with great passion have managed to imagine new usage scenarios. The challenge was not only to imagine reuse of jackets, but also to go beyond, approaching the theme of making it easy to generate a new product from one filled with emotional content and memories. After an initial analysis of the market and trends, the studio MM Design developed scenarios in which to imagine the possible users of the new product, and their preferences. The target of reference was identified in an age group from 20 to 50, sensitive to environmental issues and with a tendency to appreciate recycled goods. Five concepts were then developed: Mailbox, in which the old jacket becomes a “mailbox” in the form of backpack, especially for customers accustomed to buying things online; Vertical Garden, a new way to grow herbs, taking advantage of the material that breathes yet repels water, to keep within handy reach in the kitchen; Beauty Case, made by using an entire jacket, where the hood, sleeves and pockets become compartments; Bike Jacket is for lovers of urban cycling, and offers practical protection from the weather for bicycles; Free Light, finally, combines the materic quality of GoreTex with resin, and the effect of LED light to create magical harmonies.
gallery gallery
The collaboration between MM Design and Gore-Tex leads to a project of reutilization of sportswear - [gallery ids="15662,15663,15664,15665"]The studio MM Design has been called in to apply its creativity to the concept of reuse and recycling of windbreakers to make new products. An interesting experience for the designers, who with great passion have managed to imagine new usage scenarios. The challenge was not only to imagine reuse of jackets, but also to go beyond, approaching the theme of making it easy to generate a new product from one filled with emotional content and memories. After an initial analysis of the market and trends, the studio MM Design developed scenarios in which to imagine the possible users of the new product, and their preferences. The target of reference was identified in an age group from 20 to 50, sensitive to environmental issues and with a tendency to appreciate recycled goods. Five concepts were then developed: Mailbox, in which the old jacket becomes a “mailbox” in the form of backpack, especially for customers accustomed to buying things online; Vertical Garden, a new way to grow herbs, taking advantage of the material that breathes yet repels water, to keep within handy reach in the kitchen; Beauty Case, made by using an entire jacket, where the hood, sleeves and pockets become compartments; Bike Jacket is for lovers of urban cycling, and offers practical protection from the weather for bicycles; Free Light, finally, combines the materic quality of GoreTex with resin, and the effect of LED light to create magical harmonies.
The studio MM Design has been called in to apply its creativity to the concept of reuse and recycling of windbreakers to make new products. An interesting experience for the designers, who with great passion have managed to imagine new usage scenarios. The challenge was not only to imagine reuse of jackets, but also to go beyond, approaching the theme of making it easy to generate a new product from one filled with emotional content and memories. After an initial analysis of the market and trends, the studio MM Design developed scenarios in which to imagine the possible users of the new product, and their preferences. The target of reference was identified in an age group from 20 to 50, sensitive to environmental issues and with a tendency to appreciate recycled goods. Five concepts were then developed: Mailbox, in which the old jacket becomes a “mailbox” in the form of backpack, especially for customers accustomed to buying things online; Vertical Garden, a new way to grow herbs, taking advantage of the material that breathes yet repels water, to keep within handy reach in the kitchen; Beauty Case, made by using an entire jacket, where the hood, sleeves and pockets become compartments; Bike Jacket is for lovers of urban cycling, and offers practical protection from the weather for bicycles; Free Light, finally, combines the materic quality of GoreTex with resin, and the effect of LED light to create magical harmonies.
The studio MM Design has been called in to apply its creativity to the concept of reuse and recycling of windbreakers to make new products. An interesting experience for the designers, who with great passion have managed to imagine new usage scenarios. The challenge was not only to imagine reuse of jackets, but also to go beyond, approaching the theme of making it easy to generate a new product from one filled with emotional content and memories. After an initial analysis of the market and trends, the studio MM Design developed scenarios in which to imagine the possible users of the new product, and their preferences. The target of reference was identified in an age group from 20 to 50, sensitive to environmental issues and with a tendency to appreciate recycled goods. Five concepts were then developed: Mailbox, in which the old jacket becomes a \u201cmailbox\u201d in the form of backpack, especially for customers accustomed to buying things online; Vertical Garden, a new way to grow herbs, taking advantage of the material that breathes yet repels water, to keep within handy reach in the kitchen; Beauty Case, made by using an entire jacket, where the hood, sleeves and pockets become compartments; Bike Jacket is for lovers of urban cycling, and offers practical protection from the weather for bicycles; Free Light, finally, combines the materic quality of GoreTex with resin, and the effect of LED light to create magical harmonies."},{"caption":"The collaboration between MM Design and Gore-Tex leads to a project of reutilization of sportswear -
gallery gallery
The collaboration between MM Design and Gore-Tex leads to a project of reutilization of sportswear - [gallery ids="15662,15663,15664,15665"]The studio MM Design has been called in to apply its creativity to the concept of reuse and recycling of windbreakers to make new products. An interesting experience for the designers, who with great passion have managed to imagine new usage scenarios. The challenge was not only to imagine reuse of jackets, but also to go beyond, approaching the theme of making it easy to generate a new product from one filled with emotional content and memories. After an initial analysis of the market and trends, the studio MM Design developed scenarios in which to imagine the possible users of the new product, and their preferences. The target of reference was identified in an age group from 20 to 50, sensitive to environmental issues and with a tendency to appreciate recycled goods. Five concepts were then developed: Mailbox, in which the old jacket becomes a “mailbox” in the form of backpack, especially for customers accustomed to buying things online; Vertical Garden, a new way to grow herbs, taking advantage of the material that breathes yet repels water, to keep within handy reach in the kitchen; Beauty Case, made by using an entire jacket, where the hood, sleeves and pockets become compartments; Bike Jacket is for lovers of urban cycling, and offers practical protection from the weather for bicycles; Free Light, finally, combines the materic quality of GoreTex with resin, and the effect of LED light to create magical harmonies.
The studio MM Design has been called in to apply its creativity to the concept of reuse and recycling of windbreakers to make new products. An interesting experience for the designers, who with great passion have managed to imagine new usage scenarios. The challenge was not only to imagine reuse of jackets, but also to go beyond, approaching the theme of making it easy to generate a new product from one filled with emotional content and memories. After an initial analysis of the market and trends, the studio MM Design developed scenarios in which to imagine the possible users of the new product, and their preferences. The target of reference was identified in an age group from 20 to 50, sensitive to environmental issues and with a tendency to appreciate recycled goods. Five concepts were then developed: Mailbox, in which the old jacket becomes a \u201cmailbox\u201d in the form of backpack, especially for customers accustomed to buying things online; Vertical Garden, a new way to grow herbs, taking advantage of the material that breathes yet repels water, to keep within handy reach in the kitchen; Beauty Case, made by using an entire jacket, where the hood, sleeves and pockets become compartments; Bike Jacket is for lovers of urban cycling, and offers practical protection from the weather for bicycles; Free Light, finally, combines the materic quality of GoreTex with resin, and the effect of LED light to create magical harmonies."},{"caption":"The collaboration between MM Design and Gore-Tex leads to a project of reutilization of sportswear -
gallery gallery
The collaboration between MM Design and Gore-Tex leads to a project of reutilization of sportswear - [gallery ids="15662,15663,15664,15665"]The studio MM Design has been called in to apply its creativity to the concept of reuse and recycling of windbreakers to make new products. An interesting experience for the designers, who with great passion have managed to imagine new usage scenarios. The challenge was not only to imagine reuse of jackets, but also to go beyond, approaching the theme of making it easy to generate a new product from one filled with emotional content and memories. After an initial analysis of the market and trends, the studio MM Design developed scenarios in which to imagine the possible users of the new product, and their preferences. The target of reference was identified in an age group from 20 to 50, sensitive to environmental issues and with a tendency to appreciate recycled goods. Five concepts were then developed: Mailbox, in which the old jacket becomes a “mailbox” in the form of backpack, especially for customers accustomed to buying things online; Vertical Garden, a new way to grow herbs, taking advantage of the material that breathes yet repels water, to keep within handy reach in the kitchen; Beauty Case, made by using an entire jacket, where the hood, sleeves and pockets become compartments; Bike Jacket is for lovers of urban cycling, and offers practical protection from the weather for bicycles; Free Light, finally, combines the materic quality of GoreTex with resin, and the effect of LED light to create magical harmonies.
The studio MM Design has been called in to apply its creativity to the concept of reuse and recycling of windbreakers to make new products. An interesting experience for the designers, who with great passion have managed to imagine new usage scenarios. The challenge was not only to imagine reuse of jackets, but also to go beyond, approaching the theme of making it easy to generate a new product from one filled with emotional content and memories. After an initial analysis of the market and trends, the studio MM Design developed scenarios in which to imagine the possible users of the new product, and their preferences. The target of reference was identified in an age group from 20 to 50, sensitive to environmental issues and with a tendency to appreciate recycled goods. Five concepts were then developed: Mailbox, in which the old jacket becomes a \u201cmailbox\u201d in the form of backpack, especially for customers accustomed to buying things online; Vertical Garden, a new way to grow herbs, taking advantage of the material that breathes yet repels water, to keep within handy reach in the kitchen; Beauty Case, made by using an entire jacket, where the hood, sleeves and pockets become compartments; Bike Jacket is for lovers of urban cycling, and offers practical protection from the weather for bicycles; Free Light, finally, combines the materic quality of GoreTex with resin, and the effect of LED light to create magical harmonies."},{"caption":"The collaboration between MM Design and Gore-Tex leads to a project of reutilization of sportswear -
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The collaboration between MM Design and Gore-Tex leads to a project of reutilization of sportswear - [gallery ids="15662,15663,15664,15665"]The studio MM Design has been called in to apply its creativity to the concept of reuse and recycling of windbreakers to make new products. An interesting experience for the designers, who with great passion have managed to imagine new usage scenarios. The challenge was not only to imagine reuse of jackets, but also to go beyond, approaching the theme of making it easy to generate a new product from one filled with emotional content and memories. After an initial analysis of the market and trends, the studio MM Design developed scenarios in which to imagine the possible users of the new product, and their preferences. The target of reference was identified in an age group from 20 to 50, sensitive to environmental issues and with a tendency to appreciate recycled goods. Five concepts were then developed: Mailbox, in which the old jacket becomes a “mailbox” in the form of backpack, especially for customers accustomed to buying things online; Vertical Garden, a new way to grow herbs, taking advantage of the material that breathes yet repels water, to keep within handy reach in the kitchen; Beauty Case, made by using an entire jacket, where the hood, sleeves and pockets become compartments; Bike Jacket is for lovers of urban cycling, and offers practical protection from the weather for bicycles; Free Light, finally, combines the materic quality of GoreTex with resin, and the effect of LED light to create magical harmonies.
The studio MM Design has been called in to apply its creativity to the concept of reuse and recycling of windbreakers to make new products. An interesting experience for the designers, who with great passion have managed to imagine new usage scenarios. The challenge was not only to imagine reuse of jackets, but also to go beyond, approaching the theme of making it easy to generate a new product from one filled with emotional content and memories. After an initial analysis of the market and trends, the studio MM Design developed scenarios in which to imagine the possible users of the new product, and their preferences. The target of reference was identified in an age group from 20 to 50, sensitive to environmental issues and with a tendency to appreciate recycled goods. Five concepts were then developed: Mailbox, in which the old jacket becomes a \u201cmailbox\u201d in the form of backpack, especially for customers accustomed to buying things online; Vertical Garden, a new way to grow herbs, taking advantage of the material that breathes yet repels water, to keep within handy reach in the kitchen; Beauty Case, made by using an entire jacket, where the hood, sleeves and pockets become compartments; Bike Jacket is for lovers of urban cycling, and offers practical protection from the weather for bicycles; Free Light, finally, combines the materic quality of GoreTex with resin, and the effect of LED light to create magical harmonies."}];
The studio MM Design has been called in to apply its creativity to the concept of reuse and recycling of windbreakers to make new products. An interesting experience for the designers, who with great passion have managed to imagine new usage scenarios. The challenge was not only to imagine reuse of jackets, but also to go beyond, approaching the theme of making it easy to generate a new product from one filled with emotional content and memories. After an initial analysis of the market and trends, the studio MM Design developed scenarios in which to imagine the possible users of the new product, and their preferences. The target of reference was identified in an age group from 20 to 50, sensitive to environmental issues and with a tendency to appreciate recycled goods. Five concepts were then developed: Mailbox, in which the old jacket becomes a “mailbox” in the form of backpack, especially for customers accustomed to buying things online; Vertical Garden, a new way to grow herbs, taking advantage of the material that breathes yet repels water, to keep within handy reach in the kitchen; Beauty Case, made by using an entire jacket, where the hood, sleeves and pockets become compartments; Bike Jacket is for lovers of urban cycling, and offers practical protection from the weather for bicycles; Free Light, finally, combines the materic quality of GoreTex with resin, and the effect of LED light to create magical harmonies.