The second edition of the competition Velasca Progetto Design - Idee sotto la torre organized by Unipol Group was a tribute to the 60th anniversary of Torre Velasca, a symbol of the modernity of Italian postwar architecture, and a way to stimulate the creativity of young designers.
The first prize went to the innovative system of LED lighting for outdoor use Radice, created by students of the Master in Industrial Design of Scuola Politecnica di Design SPD to light the iconic Torre Velasca.
Under the guidance of the professor in charge of the project, the designer Huub Ubbens, the students Jaime Mancero (Ecuador), Jaymin Devansh Shah (India) and Zoran Mojsilovic (Serbia) have created Radice as an LED system composed of lamps and a pathway of lights on the ground to create a true pedestal of light around the building.
Simplicity and elegance, and a strong bond with the stylistic language of the tower expressed both in forms and in the careful use of light.
These were the values with which Radice convinced the jury, chaired by Antonio Citterio and composed of experts from the worlds of design and culture: Gilda Bojardi, editor of Interni; Fulvio Irace, architecture historian and critic; Marinella Patetta, lighting designer; Attilio Stocchi, architect; and Antonella Ranaldi, Superintendent for Archaeology, Fine Arts and Landscape of Milan.
The winners receive an cash prize of 10,000 euros made available by Gruppo Unipol.
All the works of Velasca Progetto Design - Idee sotto la Torre were shown in an exhibition on the ground floor of Torre Velasca (Acquario) until 31 May.