Can design multiply its own audience to the point of involving the “general public” that does not necessarily have any training for its appreciation?

This is the challenge addressed by the project Connecting Emotions by Webmobili Group on the occasion of the online debut of Designbest magazine, a new publishing initiative that sets out to promote and communicate the values and culture of design to an international audience of consumers.

20 leading companies have responded, taking part in a narrative dialogue constructed around ideas of beauty and parallel emotions: 3 questions, 3 cards to choose to talk about their way of interpreting design through a game of evocative associations.

The project has been developed in collaboration with the IULM University of Milan.



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